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Captivating Marketing Storyteller Driving Meaningful Connections Between Consumers and Brands
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![North Face Taunted by SEO Community](https://static.wixstatic.com/media/d5bee5_c11c5ed6970447d79e5a914bb877e61e~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_c11c5ed6970447d79e5a914bb877e61e~mv2.webp)
elizabethelmor7
Jun 11, 20244 min read
North Face Taunted by SEO Community
The North Face was taunted by the SEO Community due to the unethical piggyback ride during an SEO campaign.
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![AT&T Case Study](https://static.wixstatic.com/media/d5bee5_92bed140bb824c349fe4449b75998a63~mv2.webp/v1/fill/w_454,h_341,al_c,q_90,enc_auto/d5bee5_92bed140bb824c349fe4449b75998a63~mv2.webp)
elizabethelmor7
Jun 10, 20242 min read
AT&T Case Study
Mobile Marketing Law: The specific mobile marketing law that was violated in this case of AT&T vs. The Consumer is Mobile Cramming....
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![A Day in the Life](https://static.wixstatic.com/media/d5bee5_02948e7b3886421da33b64abd12a4fe0~mv2.jpg/v1/fill/w_454,h_330,fp_0.50_0.50,q_90,enc_auto/d5bee5_02948e7b3886421da33b64abd12a4fe0~mv2.webp)
elizabethelmor7
May 17, 20242 min read
A Day in the Life
How I use social media on a daily basis. Law Technology Today Hi, I’m Elizabeth Elmore. I am a wife, mother, and photographer. I decided...
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![Effectively Impacting the Consumer Through Digital Media](https://static.wixstatic.com/media/d5bee5_089391aea3bc45d1a101e236c83e04f1~mv2.webp/v1/fill/w_454,h_300,al_c,q_90,enc_auto/d5bee5_089391aea3bc45d1a101e236c83e04f1~mv2.webp)
elizabethelmor7
May 17, 20242 min read
Effectively Impacting the Consumer Through Digital Media
bebrightandshine.com By launching their campaign Everyday Care Whirlpool reminded their consumers that those taunting everyday chores...
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![Marketing Perspective of an Influencer](https://static.wixstatic.com/media/d5bee5_f4b1822df9344ee69325f70276635d1e~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_f4b1822df9344ee69325f70276635d1e~mv2.webp)
elizabethelmor7
May 17, 20242 min read
Marketing Perspective of an Influencer
On my social media platforms I do not follow any influencers. However, I belong to a community of trendsetters, early adopters,...
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![Pepsi’s New Flavor in Town](https://static.wixstatic.com/media/d5bee5_31005496b70049738d7dfdb6bd647899~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_31005496b70049738d7dfdb6bd647899~mv2.webp)
elizabethelmor7
May 17, 20241 min read
Pepsi’s New Flavor in Town
I have been an avid Pepsi drinking since I was a child. Like Pepsico, I too was in the Carolinas. PepsiCo’s seeds were sewn in New Bern,...
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![Preliminary Findings and Limitations for PepsiCo](https://static.wixstatic.com/media/d5bee5_bee35bf1208b4a38ab6e66ef84259945~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/d5bee5_bee35bf1208b4a38ab6e66ef84259945~mv2.webp)
elizabethelmor7
May 17, 20243 min read
Preliminary Findings and Limitations for PepsiCo
http://www.thomasnet.com As a marketer you will want to conduct research about the companies that you are promoting a product for,...
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elizabethelmor7
May 17, 20242 min read
Mobile Devices as Marketing Tools
Mobile Devices as Marketing Tools Mobile Devices as Marketing Tools Introduction Today’s world is mobile. We not only use our mobile...
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![Journal: Personal Reflection](https://static.wixstatic.com/media/d5bee5_b0e0bb54b65a4dcbaa85b2397c1cb74c~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_b0e0bb54b65a4dcbaa85b2397c1cb74c~mv2.webp)
elizabethelmor7
May 17, 20241 min read
Journal: Personal Reflection
In this day in age, most people have had experience with mobile marketing tackets in one way or another. This may be in the form of ads...
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![Consumer Who? Consumer You.](https://static.wixstatic.com/media/d5bee5_5408f01eaed44b95a02fe11451f54a65~mv2.webp/v1/fill/w_454,h_341,al_c,q_90,enc_auto/d5bee5_5408f01eaed44b95a02fe11451f54a65~mv2.webp)
elizabethelmor7
May 17, 20242 min read
Consumer Who? Consumer You.
Getting More Bang for My Buck While Helping Others I am a very loyal consumer once I find a brand or product that I like I stick with...
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![Hasbro vs. Mattel](https://static.wixstatic.com/media/d5bee5_265b656bc73441bda9d421cb5f329b98~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_265b656bc73441bda9d421cb5f329b98~mv2.webp)
elizabethelmor7
May 17, 20242 min read
Hasbro vs. Mattel
Hasbro and Mattel are two of the world’s most iconic competitors. These two companies have been making children’s toys for decades....
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![A Hint of Green](https://static.wixstatic.com/media/d5bee5_5d0dbed731f7427eb9e419a9729b212d~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_5d0dbed731f7427eb9e419a9729b212d~mv2.webp)
elizabethelmor7
May 17, 20242 min read
A Hint of Green
Hint Inc was established in 2005 when founder Kara Goldin a mother of 3 wanted to make healthier choices for herself (CGTN America,...
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![A Hint of Green](https://static.wixstatic.com/media/d5bee5_27ea4d2b58624b3eb7a9ec8cda9457c1~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_27ea4d2b58624b3eb7a9ec8cda9457c1~mv2.webp)
elizabethelmor7
May 17, 20242 min read
A Hint of Green
Hint Inc was established in 2005 when founder Kara Goldin a mother of 3 wanted to make healthier choices for herself (CGTN America,...
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![The Importance of Brand Positioning](https://static.wixstatic.com/media/d5bee5_05901648135f4541a9ab5d84e36a8e8b~mv2.webp/v1/fill/w_454,h_341,al_c,q_90,enc_auto/d5bee5_05901648135f4541a9ab5d84e36a8e8b~mv2.webp)
elizabethelmor7
May 17, 20245 min read
The Importance of Brand Positioning
Today we are going to focus on brand positioning and why it’s important to pose your brand in the right position. Before we get too deep...
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![Apple’s Ethical Issues and the Implications](https://static.wixstatic.com/media/d5bee5_3fbae8f799bf460bae66c5a76b317d74~mv2.jpeg/v1/fill/w_120,h_120,fp_0.50_0.50,q_90,enc_auto/d5bee5_3fbae8f799bf460bae66c5a76b317d74~mv2.webp)
elizabethelmor7
May 17, 20243 min read
Apple’s Ethical Issues and the Implications
How did one company go from being #1 in the industry too facing so many battles? One of the world’s largest tech companies found...
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![Predicting the Future of Digital Advertising](https://static.wixstatic.com/media/d5bee5_9bbc1ac38a0b45618f65536f62da5d13~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_9bbc1ac38a0b45618f65536f62da5d13~mv2.webp)
elizabethelmor7
May 17, 20243 min read
Predicting the Future of Digital Advertising
I was once told that the only thing that stays constant in our lives is change. In today’s world things are changing at rapid speeds. As...
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![Paid vs Organic Marketing Strategies](https://static.wixstatic.com/media/d5bee5_be831838902849e2a6e708b97fc9c035~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_be831838902849e2a6e708b97fc9c035~mv2.webp)
elizabethelmor7
May 17, 20244 min read
Paid vs Organic Marketing Strategies
The world of marketing was created as a way to attract people to a brand or business in hopes that people will buy what they’re selling...
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![Toms Shoes](https://static.wixstatic.com/media/d5bee5_dcda5933008f4817b5eaf10e48f6505e~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_dcda5933008f4817b5eaf10e48f6505e~mv2.webp)
elizabethelmor7
Sep 12, 20232 min read
Toms Shoes
An Amazing Opportunity Blake Mycoskie traveled to Argentina for the filming of the reality show The Amazing Race. During his time there...
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![Marketing and Ethics](https://static.wixstatic.com/media/d5bee5_6a8f71f82517427db73a161c34387850~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/d5bee5_6a8f71f82517427db73a161c34387850~mv2.webp)
elizabethelmor7
Jun 23, 20212 min read
Marketing and Ethics
The world of marketing isn’t always known to have a good reputation. Here are a few tips to remember when developing your marketing...
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